You have certainly heard of Gamification, right? What about Game Thinking, do you know this term?
When gamification was officially invented, a little over 20 years, its purpose was to engage consumers in a digital marketing context. Many things have changed since then. The approach evolved. Applications were developed for school education, health, sports, data security, transportation, among others. It also became evident that gamification cannot be disassociated from other similar approaches: games, simulators and playful design. Nor can gamification solutions be conceived without considering technologies such as Virtual Reality and Augmented Reality.
Ultimately, decades of learning experiences have integrated into one concept: Game Thinking.
Game Thinking defined by experts
Amy Jo Kim, business consultant, says on her YouTube channel that Game Thinking is “what Gamification wants to be when it grows up.” Kim presents a way to integrate gamification with the productive discipline of agile development and the strategic innovation of Design Thinking. For Kim, what gamification wants to be when it grows up is a successful method for creating innovation in an entertaining way.
Andrzej Marczewski, an expert in Gamification, understands Game Thinking to be the integration of all approaches related to Game Design. He explains that Game Thinking is like having a box full of tools at the beginning of each project and choosing those that are truly necessary to begin. At the start of a project, the most efficient method may not yet be clear, that is, whether that should be a game, a simulator or gamification. However, a versatile Game Thinking professional will have all the necessary tools to accommodate ensuing needs.
Game Thinking – the choice that is most sensible and complete
As we already know, Gamification emerged, established itself, and evolved into what has become common sense in the corporate world. It has grown so quickly that it has been integrated with other giants of the business world, such as agile, Lean UX, simulators, virtual reality, among others. It is no longer possible to think about Gamification solutions apart from these.
When Game Thinking is in discussion, it means dealing with an even broader domain of strategies based on games and behaviors. These strategies dispose of a comprehensive framework of solutions that may be used collectively or individually. For that to work, the team developing game-like solutions should, most importantly, be interdisciplinary. To generate behavioral transformations, the team must make use of the wide variety of approaches, methods and techniques available.
Now that you´ve discovered the concept of Game Thinking, learn about the projects DOT digital group has been developing in this area.
Games have always pleased audiences. They motivate, enthuse and focus on the behavior of the players. For years games have been linked almost exclusively to the entertainment industry.But the scenario has changed and today, using games is a valuable resource in corporate education.
Get to know the Honda case for sales force now!
Honda had two challenges: to replicate the actual functions of their CRM by simulating the situations and difficulties faced by dealership’s managers across the country, and enable the Sales team to sell the Honda Bank financing.
The solution was to create two games to be used in live training. For the challenge with CRM, the game was developed in the desktop format, which faithfully simulates the main functions of the real system, but that adds the game dynamics with the inclusion of objectives, actions external to the system and points, always based on the gamification strategy.
For the sales challenge, another game was created, this one for tablets and smartphones. With an interactive story and virtual customers, the game simulates calls for salespeople to learn how to interview customers, collect data, propose and negotiate.
Everything for the employee to learn in a digital environment before acting with real clients 🙂
The games are aimed at the motorcycle and car segments and was tested and approved by Honda’s sales teams. The positive results are coming together with sales effectiveness and better service!
About 2,500 people have already been trained in four months of the program. The Honda Financial Services Training team has already received a return from dealers reporting improved service and increased financing sales. Upon completion of the program, the game will be available on Honda’s education platform so that vendors can play online, keeping learning from face-to-face training alive any longe
The game has the mechanics of time-management, where the player must perform the actions and finish the objectives in the given time, a solution that combines with the real goal of the managers that is to manage the leads quickly.
Objectives and actions are also evaluated according to the correct use of the tool and the correct application of the processes.In this way it is always possible to evaluate, measure and intercede with the team!
Os games sempre agradaram o público. E por anos, foram ligados ao entretenimento. Com a popularização deste recurso em treinamentos e sua entrada no mundo corporativo, houve também a ampliação de sua abrangência.
Atualmente, os games auxiliam em várias frentes. E podem ser utilizados para elucidar questões complexas de forma mais didática, intuitiva e objetiva. Muitos segmentos já os utilizam como forma de aprendizagem.
Como já explorado em posts anteriores, a versatilidade dos games possibilita diversas maneiras de usá-lo, tornando a aprendizagem mais efetiva e divertida.
Games no agronegócio
O setor de agronegócio é considerado um dos maiores e mais expressivos do país, com números que mostram que nem mesmo a instabilidade econômica consegue “frear” seu crescimento. Com a ascensão do setor, surgem também as demandas relacionadas à capacitação dos profissionais que atuam nele. São públicos distintos, que lidam diariamente com serviços ligados à sua cadeia produtiva.
A Confederação da Agricultura e Pecuária do Brasil (CNA) lançou em 2013 o game virtual Super Safra, criado em parceria com o DOT digital group – que possui a expertise em games e gamification. O objetivo do Super Safra é a capacitação do homem do campo, buscando o seu engajamento. Para conquistar a pontuação, o jogador deve participar de todo o processo produtivo da cadeia, desde a administração da propriedade rural à venda do produto.
Auxílio para diferentes setores
Assim como no agronegócio, os games podem auxiliar para o fomento e profissionalização de diferentes setores da economia. A assertividade e o engajamento são os principais resultados atingidos quando adotada a técnica.
Se sua empresa possui alguma necessidade de capacitação e deseja utilizar os games para potencializá-la, conte com o DOT digital group!
As soluções desenvolvidas serão alinhadas à necessidade de seu negócio, abordando de forma divertida as temáticas, e trazendo resultados mensuráveis para sua empresa.