5 insights on corporate education to innovate in 2019

2019 is knocking on the door: how will you receive the New Year? Be prepared to apply the best corporate education strategy for your business and boost results! How? Check out 5 insights that can contribute to the development of your planning. Maybe you can find here the missing piece to complete this puzzle.

1 Gamification

Gamification is the number one trend for corporate education in 2019. Studies indicate that this is the technology that HR and education professionals will invest more strongly by 2020.

Increases engagement, determination, and productivity;
Facilitates the achievement of goals and objectives;
Makes training more attractive.


2 Microlearning

With the daily obstacles of the chores, we have less and less time. Therefore, betting on microlearning may be the best way to optimize your employees’ time.

Microlearning seeks to convey content in a short period of time, through learning pills. Thus, the absorption of knowledge becomes more effective and flexible, allowing to train in the course of the workday.

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3 Mobile Learning

A smartphone: this is the equipment necessary for the professionals to study all the contents where and when they want. It is an ideal complement to hybrid education, which today is the basis of corporate education, so it is difficult to speak of training strategies without also including the mobile.

Field Sales Force

To train the sales force of your business, it can often be tricky to opt for face-to-face training, since team members are always in transit or away from the company headquarters. Mobile education can be the solution.

4 Video Learning

Video training is even more engaging because, when watching, the employee retains 95% of the message, compared to 10% when reading the same message. 72% of people prefer video to text when both are available on the same page.

Even more benefits:

Promotes learning with specialists;
The transmission of content is more agile when compared to text;
Visual language makes comprehension easier.


5 Immersive Experiences

One of the great difficulties of companies is to have all the infrastructure necessary for training. In addition to being expensive, many materials are difficult to transport, making it impossible for the same content to gain a territorial scale. Some themes also demand specific materials that are difficult to access, but technology can help. Virtual reality and augmented reality may be the solution.

As benefits, we can mention:

Focus on task execution and decision making;
Detailed observation of digitally designed elements;
Low-cost education;
The same training can be applied in different places.

Learn more about how VR and AR can transform corporate education. Download the ebook.

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(Português) O que é Game Thinking

You have certainly heard of Gamification, right? What about Game Thinking, do you know this term?

When gamification was officially invented, a little over 20 years, its purpose was to engage consumers in a digital marketing context. Many things have changed since then. The approach evolved. Applications were developed for school education, health, sports, data security, transportation, among others. It also became evident that gamification cannot be disassociated from other similar approaches: games, simulators and playful design. Nor can gamification solutions be conceived without considering technologies such as Virtual Reality and Augmented Reality.

Ultimately, decades of learning experiences have integrated into one concept: Game Thinking.

 

Game Thinking defined by experts

Amy Jo Kim, business consultant, says on her YouTube channel that Game Thinking is “what Gamification wants to be when it grows up.” Kim presents a way to integrate gamification with the productive discipline of agile development and the strategic innovation of Design Thinking. For Kim, what gamification wants to be when it grows up is a successful method for creating innovation in an entertaining way.

Andrzej Marczewski, an expert in Gamification, understands Game Thinking to be the integration of all approaches related to Game Design. He explains that Game Thinking is like having a box full of tools at the beginning of each project and choosing those that are truly necessary to begin. At the start of a project, the most efficient method may not yet be clear, that is, whether that should be a game, a simulator or gamification. However, a versatile Game Thinking professional will have all the necessary tools to accommodate ensuing needs.

 

Game Thinking – the choice that is most sensible and complete

As we already know, Gamification emerged, established itself, and evolved into what has become common sense in the corporate world. It has grown so quickly that it has been integrated with other giants of the business world, such as agile, Lean UX, simulators, virtual reality, among others. It is no longer possible to think about Gamification solutions apart from these.

When Game Thinking is in discussion, it means dealing with an even broader domain of strategies based on games and behaviors.  These strategies dispose of a comprehensive framework of solutions that may be used collectively or individually. For that to work, the team developing game-like solutions should, most importantly, be interdisciplinary. To generate behavioral transformations, the team must make use of the wide variety of approaches, methods and techniques available.

Now that you´ve discovered the concept of Game Thinking, learn about the projects DOT digital group has been developing in this area.

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[Videocase] TIVIT invests in augmented reality to empower sales force

The need to offer more compelling content that engages sales professionals led TIVIT, a leader in integrated technology services in Latin America, to invest in technologies such as augmented reality to empower the sales force.

“Our development program is to support the business in the challenges of the company to whom we can continue generating business, bringing value to the company.”

See the statement of Talita Aguiar, Supervisor of organizational development at TIVIT, about this DOT digital group case.

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