There is much Science and Design behind Gamification. In this article, the DOT methodology for gamifying systems/products/services is explained in an intuitive, visual manner using a Canvas.
Anyone who needs to implement complex projects loves Canvas, isn´t that right? This type of instrument facilitates comprehension in every step, a necessary element for the project and the relation between the steps.
Take a look at the conceptual Canvas for the DOT Gamification methodology.
Represents the entire research phase of the Gamification methodology:
- The process begins with an in-depth study of the system/product/service that needs gamifying. How does it work? What are the possibilities and restrictions? The goal here is to truly analyze the item before taking it to the next level and perfecting it with Gamification!
- The following step involves diving into three important areas:
- The target audience (Who is the aim of the gamification? What are these individuals like? What do they enjoy? What do they want? What do they reject?);
- The target-audience behaviors that need to be transformed so the gamification will be effective; and,
- The business objectives, which consist of creating value for the client and for the KPIs that must be used to evaluate project ROI.
Where Game Design is concentrated, details the most efficient incentive rules to reach the target audience, and to instill value behaviors that aim to realize business objectives. To learn more about this vital phase of the methodology, access our Gamification eBook.
Of the Canvas displays the support elements that make Gamification viable from the technical point of view. These are: technologies that will be implemented, communication strategies and careful interaction design of the user experience phase. The DOT digital group offers services in these three areas as well.
We truly are a multidisciplinary team, and that makes all the difference when designing Gamification.
Consists of an analysis of the operational costs necessary for the Gamification strategy. Clearly, the final amount in this field must be lower than the ROI. This is the criteria for financial and commercial viability of the strategy.
As in every Canvas, true analysis and comprehension begins only when all fields are filled out. At that point, the relations between different fields and ensuing complexity of the entire project come to light, which facilitates determining solutions.
Want to know more about the DOT way of doing Gamification and much more? Learn about Game Thinking, the framework to which Gamification belongs.