Educational Communication
Out of sight, out of mind. It also applies to your T&D program!
Educommunication, within a Digital Corporate Education project, includes attraction, engagement, and retention of people.
Attracting the right audience to the right course is a major challenge. Therefore it is essential to start designing the educational communication strategy from the very beginning, along with the development of the educational solution.
Poor communication can turn the educational initiative into a source of anxiety. In this strategy the andragogy factor is essential, in order to communicate assertively effectively the benefits of the training in the performance and life of the target audience, always aligning expectations versus reality.
Some projects are open to the public and can be boosted via social networks and digital media campaigns. Others are restricted to specific groups of collaborators and are accessible via endomarketing and 1 to 1 communication channels.
Educomunicação
Out of sight, out of mind. It also applies to your T&D program!
Educommunication, within a Digital Corporate Education project, includes attraction, engagement, and retention of people.
Attracting the right audience to the right course is a major challenge. Therefore it is essential to start designing the educational communication strategy from the very beginning, along with the development of the educational solution.
Poor communication can turn the educational initiative into a source of anxiety. In this strategy the andragogy factor is essential, in order to communicate assertively effectively the benefits of the training in the performance and life of the target audience, always aligning expectations versus reality.
Some projects are open to the public and can be boosted via social networks and digital media campaigns. Others are restricted to specific groups of collaborators and are accessible via endomarketing and 1 to 1 communication channels.
Maximization of results in T&D programsWithin the Educommunication strategy, we have the Digital Showcase resource, which is the gateway for your target audience to access and choose digital educational solutions in a simple and fast way, with an excellent user experience.
It can be implemented in any online education or training project of a company or organization, from Corporate Universities (internal public) to customers who wish to offer solutions to their external public.
When structuring a digital showcase to offer courses or other formats of solutions and contents, it is very important to think of features that meet two crucial objectives: attract and simplify.
People must find what they are looking for in a simple way and, in addition, they must be willing to consume the available content in a single place.
The DOT differential in building a digital showcase of courses is the integration with external systems, management systems, or other complementary platforms, allowing better management of online courses.
Design of the structure and administrative environment
Want to know more about the
Educommunication?
Quer saber mais sobre o
Educomunicação?
Quer saber mais sobre o
Educomunicação?
Within the Educommunication strategy, we have the Digital Showcase resource, which is the gateway for your target audience to access and choose digital educational solutions in a simple and fast way, with an excellent user experience.
It can be implemented in any online education or training project of a company or organization, from Corporate Universities (internal public) to customers who wish to offer solutions to their external public.
When structuring a digital showcase to offer courses or other formats of solutions and contents, it is very important to think of features that meet two crucial objectives: attract and simplify.
People must find what they are looking for in a simple way and, in addition, they must be willing to consume the available content in a single place.
The DOT differential in building a digital showcase of courses is the integration with external systems, management systems, or other complementary platforms, allowing better management of online courses.
Want to know more about the Educommunication?
