Gamificação

Gamificação, also called gamification, in English, is a technique capable of increasing employee attraction, retention, learning and engagement rates. In addition, it helps to reduce costs, increase production and ROI (Return Over Investment). Here at DOT we use this concept throughout our learning circuit, adding gamification elements and techniques to the courses developed, in our StudionMX platform which is the home of these contents and also in the educommunication axis, always according to the T&D needs of each customer.

For you who want to dive into this universe from A to Z, we bring all the principles here on this page.

Gamificação

Gamificação, also called gamification, in English, is a technique capable of increasing employee attraction, retention, learning and engagement rates. In addition, it helps to reduce costs, increase production and ROI (Return Over Investment). Here at DOT we use this concept throughout our learning circuit, adding gamification elements and techniques to the courses developed, in our StudionMX platform which is the home of these contents and also in the educommunication axis, always according to the T&D needs of each customer.

For you who want to dive into this universe from A to Z, we bring all the principles here on this page.

O que é Gamificação?

Which is
Gamificação?

Gamificação consists of the use of components or elements derived from games, which can be applied to learning. Many companies use this technique to train people, which offers rewards such as points or medals for each completed task.

One can also define gamification as a grouping of activities and processes used to solve a problem through game elements. It is important to note that gamification is not a game in itself, but a set of elements that bring the same sensations of achievement and progress, so relevant to engagement in a study and work environment.

Although these elements are not new, it is increasingly common that they are used outside the gaming environment. Some of the most common contexts for using gamification include: digital marketing, websites, applications, productivity tools and even virtual to-do lists.

Which is
Gamificação?

Gamificação consists of the use of components or elements derived from games, which can be applied to learning. Many companies use this technique to train people, which offers rewards such as points or medals for each completed task.

One can also define gamification as a grouping of activities and processes used to solve a problem through game elements. It is important to note that gamification is not a game in itself, but a set of elements that bring the same sensations of achievement and progress, so relevant to engagement in a study and work environment.

Although these elements are not new, it is increasingly common that they are used outside the gaming environment. Some of the most common contexts for using Gamificação include: digital marketing, websites, applications, productivity tools and even virtual to-do lists.

The importance of Gamificação

Bringing it into our training context, Gamificação offers an effective way to increase and retain employee engagement. As it offers rewards, recognition and that feeling of progress, the tool becomes a great way to encourage people and their efforts to achieve the intended goal.

To transform your organization and provide unparalleled results by combining cutting-edge technology with human-centered design, our solutions in online corporate training are already designed with key elements of Gamificação, customized to the profile of your employees.

The importance of Gamificação

Bringing it into our training context, Gamificação offers an effective way to increase and retain employee engagement. As it offers rewards, recognition and that feeling of progress, the tool becomes a great way to encourage people and their efforts to achieve the intended goal.

To transform your organization and provide unparalleled results by combining cutting-edge technology with human-centered design, our solutions in online corporate training are already designed with key elements of Gamificação, customized to the profile of your employees.

O valor comercial da gamificação

The commercial value
of gamification

At its core, gamification drives commitment to influence business outcomes. The involvement and participation of people in your educational initiative helps to enhance interaction with your business, products, services and your brand. Therefore, the commercial value of gamification is not only linked to the student or collaborator. The results are visible at all corners of the company, as with this technique we are able to create content milestones that become data for management, for example, in which content points the employee spends more time and which activities arouse greater interest, thus mapping points strengths of your team. This data, identified through gamification elements and milestones, can be transformed into data-based OKRs related to innovation, process optimization or other gaps that enhance end-to-end delivery.

the commercial value
of gamification

At its core, gamification drives commitment to influence business outcomes. The involvement and participation of people in your educational initiative helps to enhance interaction with your business, products, services and your brand. Therefore, the commercial value of gamification is not only linked to the student or collaborator. The results are visible at all corners of the company, as with this technique we are able to create content milestones that become data for management, for example, in which content points the employee spends more time and which activities arouse greater interest, thus mapping points strengths of your team. This data, identified through gamification elements and milestones, can be transformed into data-based OKRs related to innovation, process optimization or other gaps that enhance end-to-end delivery.

Examples of strategies
of gamification

Gamificação principles in the corporate environment can be extremely useful in projects aimed at employee retention, which in turn is directly related to cost reduction and conservation of historical intellectual capital. This is a good example of how gamification, if used in everyday life, can provide a sustainable basis, using intrinsic motivators that all human beings share, such as autonomy, mastery, purpose and a sense of community. We remind you here that each company is different and has its own culture. In this way, your strategy must be designed in order to talk on a personal level with your employees.

Examples of Gamificação Strategies

Gamificação principles in the corporate environment can be extremely useful in projects aimed at employee retention, which in turn is directly related to cost reduction and conservation of historical intellectual capital. This is a good example of how gamification, if used in everyday life, can provide a sustainable basis, using intrinsic motivators that all human beings share, such as autonomy, mastery, purpose and a sense of community. We remind you here that each company is different and has its own culture. In this way, your strategy must be designed in order to talk on a personal level with your employees.