Educational Communication

Educommunication, within a Digital Corporate Training project, encompasses attraction, engagement and retention of people, as we consider the implementation of knowledge as the final metric of success, with the delivery of courses being a part of it.

Attracting the right audience to the right course is the great challenge of this second axis of action, and we started to design this strategy at the beginning, together with the development of the educational solution (DOT has a whole Methodology for Digital Corporate Training) because a design circuit is key.

Imagine cutting-edge online training aimed at business executives located in different parts of the country. These people gain an environment with numerous content aggregators, playbooks, sales pitches, access to consumer research and guidelines on how the company/brand behaves in the market. So far everything is great.

Knowledge in the palm of the hand can be a gift, but we cannot forget the andragogy factor: if we do not assertively communicate the gains of that training in performance and in the person’s life, training can become a source of anxiety.

Where to start?
What do I already know?
I don’t have time, how to prioritize?
Quer evitar isso? O DOT disponibiliza um eBook sobre os Desafios da Educação Corporativa para você aproveitar!

This is where the forces of and reality come in, which mainly work the notoriety of communication x reality.

How many of us have read the book and generated an idea that the chapter’s content is relevant and profitable only to be frustrated after the first chapter? Sometimes the book is good, but it doesn’t reflect what was sold in the title or synopsis, and we stop reading. universe of online corporate operation, No evasion evasion.

Educational Communication

Educommunication, within a Digital Corporate Training project, encompasses attraction, engagement and retention of people, as we consider the implementation of knowledge as the final metric of success, with the delivery of courses being a part of it.

Attracting the right audience to the right course is the great challenge of this second axis of action, and we started to design this strategy at the beginning, together with the development of the educational solution (DOT has a whole Methodology for Digital Corporate Training) because a design circuit is key.

Imagine cutting-edge online training aimed at business executives located in different parts of the country. These people gain an environment with numerous content aggregators, playbooks, sales pitches, access to consumer research and guidelines on how the company/brand behaves in the market. So far everything is great.

Knowledge in the palm of the hand can be a gift, but we cannot forget the andragogy factor: if we do not assertively communicate the gains of that training in performance and in the person’s life, training can become a source of anxiety.

Where to start?
What do I already know?
I don’t have time, how to prioritize?
Quer evitar isso? O DOT disponibiliza um eBook sobre os Desafios da Educação Corporativa para você aproveitar!

This is where the forces of educommunication come in, which work hard on the famous expectation versus reality.

How many of us have read the ear of the book and generated an idea that that content will bring applicable and profitable knowledge only to be frustrated after the first chapter? Sometimes the book is good, but it doesn’t reflect what was sold in the title or synopsis, and we stop reading. In the world of online corporate training, we call this evasion.

Starting with the planning of attraction actions
during Digital Corporate Training

According to student profiles (which can be defined with the Personas Study) and company guidelines, we think of launch campaigns and digital prospecting means that vary according to the client and student.

Some projects are open to the public and can be leveraged via social networks and digital media campaigns, such as the Sebrae/SP project and its showcase with more than 200 educational solutions developed here at DOT. Others are restricted to specific groups of employees and accessible via endomarketing and 1 to 1 communication channels.

In the SENAR and SENAR/GO projects, for example, we are responsible for the enrollment of more than 250 thousand students per year. This would not be possible without the dedication of a group of communicators thinking about the profile of the agribusiness apprentice, diagnosed there in the first axis of our educational circuit. Want to know more about what we’ve done in Digital Corporate Training and other Corporate Education initiatives? Take a look at our cases and clients.

Starting with the planning of attraction actions
during Digital Corporate Training

According to student profiles (which can be defined with the Personas Study) and company guidelines, we think of launch campaigns and digital prospecting means that vary according to the client and student.

Some projects are open to the public and can be leveraged via social networks and digital media campaigns, such as the Sebrae/SP project and its showcase with more than 200 educational solutions developed here at DOT. Others are restricted to specific groups of employees and accessible via endomarketing and 1 to 1 communication channels.

In the SENAR and SENAR/GO projects, for example, we are responsible for the enrollment of more than 250 thousand students per year. This would not be possible without the dedication of a group of communicators thinking about the profile of the agribusiness apprentice, diagnosed there in the first axis of our educational circuit. Want to know more about what we’ve done in Digital Corporate Training and other Corporate Education initiatives? Take a look at our cases and clients.

Cyclical and evolutionary operation in
digital educational communication

We define the key results (KPIs), the North Star and work on student-focused communication, whose main values are convenience, ownership and the visualization of constant progress.

At that moment we know what the motivators of these people are and the achievements they aim for. With each cycle we adjust, improve and evolve together with the client and the other teams in our DOT Circuit.

For this, we have multidisciplinary profiles in our Educommunication teams based on the concept of Martech (Marketing Technology, which works with decision-making based on data) and the DOT Way of doing Martech.

Our projects include designers, digital content producers, analysts and experts in media, web analytics, inbound marketing, ABM, community management and growth hacking.

Cyclical and evolutionary operation in digital educational communication

We define the key results (KPIs), the North Star and work on student-focused communication, whose main values are convenience, ownership and the visualization of constant progress.

At that moment we know what the motivators of these people are and the achievements they aim for. With each cycle we adjust, improve and evolve together with the client and the other teams in our DOT Circuit.

For this, we have multidisciplinary profiles in our Educommunication teams based on the concept of Martech (Marketing Technology, which works with decision-making based on data) and the DOT Way of doing Martech.

Our projects include designers, digital content producers, analysts and experts in media, web analytics, inbound marketing, ABM, community management and growth hacking.

Want to know more about the
“DOT way of doing EdTech” ?

CONTACT US

Want to know more about the
“DOT way of doing EdTech” ?

CONTACT US