Corporate University2022-05-30T16:36:52-03:00

UNIVERSITY
CORPORATE

Corporate universities go far beyond training sessions. They offer professionals the opportunity to qualify in a really convenient and effective way without having to leave the company (or home office), which generates employee performance and retention – priorities for many companies.

Corporate universities are the perfect solution for large companies looking to provide their teams with a specialization or even college experience, fostering a culture of lifelong learning and PDIs that are taken seriously.

UNIVERSITY
CORPORATE

Corporate universities go far beyond training sessions. They offer professionals the opportunity to qualify in a really convenient and effective way without having to leave the company (or home office), which generates employee performance and retention – priorities for many companies.

Corporate universities are the perfect solution for large companies looking to provide their teams with a specialization or even college experience, fostering a culture of lifelong learning and PDIs that are taken seriously.

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WHAT IS A
UNIVERSITY
CORPORATE?

A corporate university is an educational institution within a corporation – typically large corporations. It offers learning and development activities tailored to employees according to their interests and needs, including leadership training to stay competitive in ever-changing markets.

This is a corporate education model that will help ensure that all workers receive qualified instruction in work methodology, team operation and also personalized courses on certain topics, including management techniques or even entrepreneurship.

In this way, the corporate university stands out as a strategic tool for an organization to achieve its goals. They bring value by enabling advancement and growth in all business strategies.

ICON-LEFT

WHAT IS A
UNIVERSITY
CORPORATE?

A corporate university is an educational institution within a corporation – typically large corporations. It offers learning and development activities tailored to employees according to their interests and needs, including leadership training to stay competitive in ever-changing markets.

This is a corporate education model that will help ensure that all workers receive qualified instruction in work methodology, team operation and also personalized courses on certain topics, including management techniques or even entrepreneurship.

In this way, the corporate university stands out as a strategic tool for an organization to achieve its goals. They bring value by enabling advancement and growth in all business strategies.

WHY UNIVERSITIES
ARE CORPORATE BUSINESSES IMPORTANT?

Grafismo 2

Employers expect employees to come prepared and ready to do their jobs, but the truth is that what they learned in traditional academic institutions may not be enough in a top-notch organization.

Some higher education programs may prepare students with generic basic knowledge. Yet they will never closely imitate or replicate a company’s culture, or a department’s specific mode of operation.

In addition, many employees join a company in search of progression and career plans. Corporate universities are great initiatives to retain and leverage professionals who want to stay with your company for a long time, which reduces the cost of acquiring and training new talent.

WHY UNIVERSITIES
ARE CORPORATE BUSINESSES IMPORTANT?

Grafismo 2

Employers expect employees to come prepared and ready to do their jobs, but the truth is that what they learned in traditional academic institutions may not be enough in a top-notch organization.

Some higher education programs may prepare students with generic basic knowledge. Yet they will never closely imitate or replicate a company’s culture, or a department’s specific mode of operation.

In addition, many employees join a company in search of progression and career plans. Corporate universities are great initiatives to retain and leverage professionals who want to stay with your company for a long time, which reduces the cost of acquiring and training new talent.

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EVOLUTION OF
UNIVERSITIES
CORPORATE

The corporate university model was first introduced in 1950, but the idea of training employees is not new. American companies General Electric and General Motors had already implemented training programs on topics such as safety and compliance in 1914. Still, the idea didn’t materialize until 1950, when corporate universities began to be implemented across the United States.

In the 1980s, most large corporations understood that an organized learning facility would help them create a more consistent experience across branches and departments. By 1990, more than 2,000 companies had some form of corporate university in place.

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EVOLUTION OF
UNIVERSITIES
CORPORATE

The corporate university model was first introduced in 1950, but the idea of training employees is not new. American companies General Electric and General Motors had already implemented training programs on topics such as safety and compliance in 1914. Still, the idea didn’t materialize until 1950, when corporate universities began to be implemented across the United States.

In the 1980s, most large corporations understood that an organized learning facility would help them create a more consistent experience across branches and departments. By 1990, more than 2,000 companies had some form of corporate university in place.

CORPORATE UNIVERSITIES
IN LARGE CORPORATIONS

Grafismo 2

Corporate universities are already a reality within multi-million companies. Giants like Amazon, Google and Microsoft successfully handle their educational efforts by implementing corporate university programs in order to train employees in new technologies, tools, how to deal with the public and other topics.

Google

Google – Googleplex

When it comes to corporate universities, Google is one of America’s most innovative and creative companies. The magic of your learning takes place in the Mountain View complex. Learning initiatives enable employees to explore spontaneous interactions with one another while learning, just like at a university; and allow employees to invest professional time in brand-related side projects. Not only does this create new technology for Google, it also boosts employee morale.

Disney

Disney – University
Disney

Disney’s corporate university is highly personalized with the brand, from training materials to program names, meaning it’s a constant reminder of your success over time. Disney University provides new employees, on their first day, with a lesson in culture, history, values, policies and traditions.

Intel

Intel – University
Intel Network Builders

Intel University provides an online library of content covering a variety of topics, but also offers face-to-face training. Intel University is part of a global campaign to spread knowledge, and can be accessed from anywhere in the world, by anyone, at no cost. The program is focused on teaching Intel technologies to professionals so they can better understand how these advances impact our digital world today, and so they can better apply Intel technologies.

CORPORATE UNIVERSITIES
IN LARGE CORPORATIONS

Grafismo 2

Corporate universities are already a reality within multi-million companies. Giants like Amazon, Google and Microsoft successfully handle their educational efforts by implementing corporate university programs in order to train employees in new technologies, tools, how to deal with the public and other topics.

Google

Google – Googleplex

When it comes to corporate universities, Google is one of America’s most innovative and creative companies. The magic of your learning takes place in the Mountain View complex. Learning initiatives enable employees to explore spontaneous interactions with one another while learning, just like at a university; and allow employees to invest professional time in brand-related side projects. Not only does this create new technology for Google, it also boosts employee morale.

Disney

Disney – University
Disney

Disney’s corporate university is highly personalized with the brand, from training materials to program names, meaning it’s a constant reminder of your success over time. Disney University provides new employees, on their first day, with a lesson in culture, history, values, policies and traditions.

Intel

Intel – University
Intel Network Builders

Intel University provides an online library of content covering a variety of topics, but also offers face-to-face training. Intel University is part of a global campaign to spread knowledge, and can be accessed from anywhere in the world, by anyone, at no cost. The program is focused on teaching Intel technologies to professionals so they can better understand how these advances impact our digital world today, and so they can better apply Intel technologies.

Apple

Apple – University
Apple

Apple sets itself apart by doing things differently and expects the same from its employees. The company doesn’t just teach them to do things differently; they are also taught to think creatively so that these lessons can be transmitted from one team member to another. Everything is done to maintain Apple’s edge over its competition.

Apple’s first marketing brochure announced that “Simplicity is the ultimate sophistication.” The motto of simplicity has been instilled in Apple University’s workforce, with courses revolving around the company’s culture and history, as well as its structure. Managers also study other companies to learn how they succeeded or failed.

McDonalds

McDonald’s – University
of the hamburger

McDonald’s has been training its employees in the art of making hamburgers since 1961. Hamburger University, which was first opened to employees, is still going strong today. Even though employee retention is not high at McDonald’s, they are able to identify and retain their top talent by teaching them skills and how to better use their time, while working together as a cohesive unit.

Professors at Hamburger University are experts in restaurant operations and teach with a variety of different tools. For example, they can use the classroom as well as hands-on activities or scenarios where students can see what it’s like to work at McDonald’s restaurants first-hand, in addition to distance learning and other methods.

Apple

Apple – University
Apple

Apple sets itself apart by doing things differently and expects the same from its employees. The company doesn’t just teach them to do things differently; they are also taught to think creatively so that these lessons can be transmitted from one team member to another. Everything is done to maintain Apple’s edge over its competition.

Apple’s first marketing brochure announced that “Simplicity is the ultimate sophistication.” The motto of simplicity has been instilled in Apple University’s workforce, with courses revolving around the company’s culture and history, as well as its structure. Managers also study other companies to learn how they succeeded or failed.

McDonalds

McDonald’s – University
of the hamburger

McDonald’s has been training its employees in the art of making hamburgers since 1961. Hamburger University, which was first opened to employees, is still going strong today. Even though employee retention is not high at McDonald’s, they are able to identify and retain their top talent by teaching them skills and how to better use their time, while working together as a cohesive unit.

Professors at Hamburger University are experts in restaurant operations and teach with a variety of different tools. For example, they can use the classroom as well as hands-on activities or scenarios where students can see what it’s like to work at McDonald’s restaurants first-hand, in addition to distance learning and other methods.

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HOW TO CREATE ONE
CORPORATE UNIVERSITY

Creating a corporate university is not a simple process. With 25 years of experience in corporate education and education technologies, DOT Digital Group has created a basic model of the process required to successfully implement a corporate university in Brazil.

Although each initiative is unique, especially if we take into account that each company has different products, markets and objectives, it is possible to trace a basic path for the process of creating or planning a corporate university. Look:

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HOW TO CREATE ONE
CORPORATE UNIVERSITY

Creating a corporate university is not a simple process. With 25 years of experience in corporate education and education technologies, DOT Digital Group has created a basic model of the process required to successfully implement a corporate university in Brazil.

Although each initiative is unique, especially if we take into account that each company has different products, markets and objectives, it is possible to trace a basic path for the process of creating or planning a corporate university. Look:

CORPORATE UNIVERSITIES IMPROVE
TALENT AND CREATE BETTER PROFESSIONALS

Grafismo 2

Education is an investment and does not require buildings and logos. With a few simple changes, like giving employees the resources they deserve to succeed or investing time in training programs so your people can keep up with industry trends, you can create a basic corporate university.


Investing in the future of your employees is not
just innovative but it’s the right thing to do

A company that invests in education, cares and creates opportunities for its people and increases its chances of having happy and loyal employees.
Today, learning can take many different forms. The modern university is no longer limited to corporate training programs designed for the company’s immediate interests; instead, they should focus more on the individual benefit of continuing education and less directly on what benefits them in their immediate work environment.

The corporate university model creates a curriculum that nurtures the talent of its professionals and fosters leadership development. Companies that embrace this commitment to developing high-level skills separate themselves from conventional organizations precisely because they emphasize learning opportunities for their people.

CORPORATE UNIVERSITIES IMPROVE
TALENT AND CREATE BETTER PROFESSIONALS

Grafismo 2

Education is an investment and does not require buildings and logos. With a few simple changes, like giving employees the resources they deserve to succeed or investing time in training programs so your people can keep up with industry trends, you can create a basic corporate university.


Investing in the future of your employees is not
just innovative but it’s the right thing to do

A company that invests in education, cares and creates opportunities for its people and increases its chances of having happy and loyal employees.
Today, learning can take many different forms. The modern university is no longer limited to corporate training programs designed for the company’s immediate interests; instead, they should focus more on the individual benefit of continuing education and less directly on what benefits them in their immediate work environment.

The corporate university model creates a curriculum that nurtures the talent of its professionals and fosters leadership development. Companies that embrace this commitment to developing high-level skills separate themselves from conventional organizations precisely because they emphasize learning opportunities for their people.

Download the complete guide to setting up a Corporate University