Gamification in corporate education | Case Natura

Gamification na educação corporativa

Using gamification in corporate education strategies is a trend, since the motivational features of games are able to make the teaching-learning process more attractive, engaging and fun.

Therefore, Natura, one of the largest companies in cosmetics production in Latin America, has invested in solutions developed by DOT.

Do you want to know how it works in practice? Get to know the gamification strategy applied at Natura!


Natura had a challenge: to motivate and engage consultants to increase sales productivity and brand interaction.


Before starting the gamification strategy, DOT developed a pilot study with 30,000 thousand consultants.

The operation resulted in the determination of objectives with associated KPIs to measure them, which made it possible to create incentive systems for consultants of different profiles. This data is also crucial for calculating ROI, refining the strategy and understanding the target audience.

The objective was to encourage the adoption of good habits by consultants, such as being better prepared for consulting, studying Natura’s institutional campaigns, checking their financial status, knowing the products better and improving customer service. That is, the system would be available online, emphasizing mobile use, smartphones and tablets, and would still bring practical problems to the company’s business and complex content.


From the research, it was possible to design the best strategy with the consultants, guaranteeing input to evaluate the results and possible adjustments in the strategy.

With this, several positive habits were reinforced substantially in the consultants, such as the possibility of ordering the products online and the reduction of bureaucracies.Use gamification in your corporate education strategy

Like Natura and many other successful DOT cases, your company can also use gamification to leverage corporate education.

Count on DOT to strategically analyze your business and the technical requirements for defining the indicators and goals of your corporate education project (face-to-face and online).

This was the challenge in Natura’s corporate training, solved by DOT. What is yours?


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