Technology from Santa Catarina for education to be presented on mission to China

The DOT digital group, in Florianópolis, is one of the 87 companies selected by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to participate in the first edition of China International Import Expo (CIIE 2018). The group will showcase its expertise in education technology, with products and services aimed at the corporate and educational market. The expo will take place from November 5th to the 11th in Shenzhen province, but before the exhibition, DOT’s CEO and founder Luiz Alberto Ferla will have an extra three-day agenda with the e-commerce giant Alibaba Group in Hangzhou. The objective is to know more about the practices, technologies, processes and ecosystem of this group that grew 92% between 2017 and 2018.

While Ferla starts the mission in Hangzhou at the Alibaba Group, the DOT’s commercial director, Mário Hirose, goes to Dubai, in the United Arab Emirates, where he talks to executives from large companies in the Middle East. After CIIE 2018, he will travel to Hong Kong and Singapore for meetings and visits to innovative education technology companies. The mission is part of DOT’s internationalization strategy. “China is now the world’s largest expanding market and we want to know the EdTech opportunities closely. The expo will also connect businessmen and suppliers from all over the world and DOT wants to introduce itself to the world”, says Ferla. Later this month, the group will inaugurate a company in Portugal in partnership with Vantagem +, a Portuguese group which has over 20 years of experience in the market of corporate face-to-face training.

CIEE 2018

DOT will have a stand at the expo pavilion to demonstrate the group’s expertise at EdTech. Featured two recently released products: StudiOn and Pronto. StudiOn is a modular learning platform, perfect for companies that want to implement a continuous training project. The collaborators learn at their own pace and the content can be adapted in a variety of formats, such as videos and games. Pronto Mobile follows the trend of microlearning, with short content accessed via mobile or tablet.The model brings more flexibility, reinforcing engagement and achievement of results.

About DOT

DOT digital group is one of the largest digital education companies in Brazil. With an international presence, the group has trained more than 5 million people with strategies for corporate education and formal education.The company was created in 1996 in Florianópolis by the engineer and administrator Luiz Alberto Ferla with the objective of connecting new technologies to the processes of distance education. DOT develops projects, platforms, tools and content for professional qualification and distance learning integrating innovative technologies such as gamification, virtual reality, augmented reality, games and simulators.  One of the company’s differentials is offering end-to-end solutions, ranging from problem diagnosis to solution development and student recruitment and retention, working in the EdTech and MarTech markets. With headquarters in Florianópolis, the capital of Santa Catarina, and offices in Brasília, São Paulo, Rio de Janeiro, Belo Horizonte and Lisbon / Portugal, DOT has more than 300 employees and was on the Great Place To Work list of best companies to work for in 2014 and 2016.

About CIEE 2018

Among the 87 Brazilian companies that APEX is taking to the expo, the sectors of Food and Beverage, Commerce and Services, Accessories and Consumer Goods and Medical Equipment stand out.The goal is to present products with design, creativity and innovation differentials, that are little known to Chinese consumers and buyers and that are fully adhering to the standards of the new Chinese middle class. “Brazil is a creative, diverse and sustainable country with world-renowned companies and brands that offers forefront  technological products and solutions of our society’s global challenges. I’m sure that the expo’s public in November will be enchanted by what Brazil has to show”, said the president of Apex-Brazil, Roberto Jaguaribe, former Brazilian ambassador to China.


  • In 2017, exports from Brazil to China totaled US $ 47.49 billion, an increase of 12.4% compared to 2016.
  • In the same year, imports totaled US $ 27.32 billion, with a 17.0% increase compared to 2016.
  • The Chinese market was the first destination of Brazilian exports in 2017, with a 21.8% share of total Brazilian exports.
  • China also ranked first in Brazilian imports in 2017, with 18.1% of total Brazilian imports.

Technological china

China is a world power in technology and innovation, home to large groups such as Tencent (service portal), Alibaba (e-commerce), Baidu (search engine) and Didi (transportation application). Brandz’s survey puts Tencent and Alibaba among the most valuable in the world. With more than 90 unicorn companies, the Asian giant only loses to the United States in number of startups with valuation above $ 1 billion. China currently applies more than $ 300 billion in research and development, ten times more than Brazil.

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How important is the user experience in corporate education?

Online education is no longer only a trend; it became part of our reality, even when we talk about corporate education. A study by the Lemann Foundation revealed that 12 million Brazilians use applications, programs, softwares, videotapes, simulation, games and other technological resources to study.

But what characterizes effective online training besides the provision of good content? The answer lies in the user’s experience.

User experience, or UX, is every feeling that involves a user when he or she gets in touch with a product.  Even though it is not a new definition, with the advance of digital interfaces, the need to develop education products with people-centered and agile design has become fundamental, especially when the user is the student. This concept is known as Learning Experience Design.

Get to know the Learning Experience Design (LXD)

The success of corporate training begins with the choice of the online learning platform, which should provide students with the use of tools and methodologies that enable a complete experience. Researches shows that traditional training does not achieve the expected ROI and is not as effective in helping to retain students’ knowledge.

Learning Experience Design applies the principles of UX in search of usefulness, usability and convenience to create engaging learning activities. Thus, students are always the center of experience and all cognitive elements are designed to enhance students’ retention and application of concepts.

Tools and methodologies that enable a complete experience are the key to success for a learning platform.

Check out some options that can be used to improve the user experience and leverage the results of your strategy in corporate education.

Virtual learning environment

The classroom in the online environment is known as VLE – virtual learning environment. There, students will find course content and other interaction tools, such as videos, chats, forums, and virtual libraries. When choosing a learning platform it is important to analyze if the VLE can provide the best experience for students and if it allows customization.


This strategy can generate different results as it lends ludic, attractive, dynamic and motivational side of the games to the corporate environment. With gamification, it is possible to increase the level of attention, content absorption, engagement and motivation of employees.

According to Forbes, incorporating games into the workplace, together with Virtual Reality and Augmented Reality, improves employee involvement and experience.

Mobile Learning

Mobility is the number one ally of online education. In Brazil, almost half of the users access the internet via smartphones, says a survey done by the CGI (abbreviation in portuguese for Brazilian Internet Steering Committee).

Therefore, educational proposals that can be consumed via smartphone are fundamental. Known as mobile learning, the use of tablets and smartphones in learning is pointed out by experts as the future of modern education, since it allows the flexibility of study in the time and place that best fit the student’s routine.


More and more people want to consume content that delivers the message in a clear, simple, schematic and personal way. Therefore, the different models of video (videoclasses, animation, collages, whiteboard) gain space and are consolidated as an educational solution. How to follow this trend:

  • Produce light content that is compatible with mobile applications;
  • Invest in microlearning, content-based classes that can be watched in the gaps between one activity and another.

Now that you know a platform that is developed focusing on the user’s experience and is key to optimizing your corporate education strategy, talk to our experts and learn about our solutions: StudiOn, platform for learning experience, and Pronto, a microlearning-based mobile platform.

Visit our blog and continue reading about corporate education and the DOT way of doing EdTech.

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Meet Pronto: a mobile platform based on microlearning

There’s no denial, mobile devices are part of our daily life in a irreversible way. Following this trend, people want instant and hands-on learning with time optimization and training wherever and whenever they want.

When thinking about market dynamism and learning agility, DOT has developed Pronto, a mobile platform based on microlearning, that makes content consumption practical and more engaging through a user-friendly and intuitive interface.

Why use microlearning in companies?

The microlearning strategy has proved extremely popular among employees who no longer want to spend hours in boring learning environments.

While most get excited about developing new skills, traditional methods in corporate education often fail to keep students interested and engaged.

So, what can you do to keep them interested? Microlearning is the new trend in learning!

In short, Microlearning is a strategy for distributing content in learning pills, which makes the process of absorbing information more flexible and effective.

Why bet on Pronto?

The Pronto platform is fully connected to the microlearning strategy, as well as offering:

  • Mobile first;
  • Flexibility for creation and consumption;
  • Better adaptation to student interests and activities.


And of course, Pronto is aligned with gamification, an approved approach in several companies and already mature in training and qualification procedures. Gamification is integrated into distance education by bringing massively validated engagement techniques into the gaming industry.

Check out 4 benefits of using Pronto

1- Mobile

Pronto is a platform primarily thought for mobile devices, which can receive dynamic content without being limited to rigid curricular structures. Instead, it allows adaptations and flexible rules.

New approaches to distance learning – such as microlearning – are increasingly required, since people prefer to learn in small daily “pills” of knowledge when they have a few free minutes, wherever they are.

2- Pronto is lean

It provides learning objects that the students themselves can integrate to, as demands and interests grow, but within a program for learning objectives.

3- Flexibility

Short and relevant content adapts to Pronto, being structured from a microlearning strategy, which provides quick and just-in-time information according to student’s needs and doubts.

As for the format, Pronto includes videos, podcasts, infographics, ebooks, forums, quizzes and various forms of games, downloadable files, among others that can be used to give life to many contents in the same educational experience.

4- Gamification

Adding game elements to a platform – and that does not mean turning it into a game – is an excellent strategy for engaging students with their purposes.

Gamification provides extra incentive for content consumption in the medium and long term. Not every solution developed for Pronto needs to be gamified, but whoever decides to join this strategy gains an extra layer of engagement.

Now that you know how Pronto can help you insert microlearning in companies and optimize your strategy in corporate education, talk to our experts.

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(Português do Brasil) DOT é presença confirmada no 24º Congresso Internacional ABED de educação a distância

Sorry, this entry is only available in Brazilian Portuguese and European Portuguese.

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